One of the main reasons we launched CannaImpact was to highlight young and ambitious Israeli cannabis startups. Over the past few months, we’ve been able to do that through our content, events and offline introductions.

Tonight, on February 27th, 2019, CannaImpact will be hosting our first annual Cannabis Tech Pitch Night.

The purpose of our Pitch Night is to ignite innovation in the Medical Cannabis and Tech industry and to provide pioneering startups with exposure to technology leaders, investors, and potential partners.

The Pitch Session offers select startups the opportunity to present their Cannabis Tech solutions via a 5-minute pitch to a diverse group of industry, investor, analyst, and media panelists, who in turn will provide feedback, advice, and recommendations.

Participating startup companies will have the opportunity to gain unique exposure to the CannaImpact community including our global professional and technical experts, and Corporate Members.

To really make interesting, the winning startup will also receive a complimentary creative package to help push their venture forward.

PITCH NIGHT GUEST JUDGES

  • Saul Kaye – Founder, iCAN
  • Kfir Kachlon – Investments Principal and Cannabis-Tech Lead, OurCrowd
  • Ma’ayan Weisberg – International Relations, Tikun Olam.
  • Abraham Dreazen – CEO, Nextage Innovation
  • Zvika Friedman, Associate, and Head of Cannabis Regulatory practice at HFN

Narrowing it down to 8 startups wasn’t an easy task, but we’re excited to announce that Otorize, Kassi labs, FertiProt, Replennabis, Leafter, Cannpany, iCanSee, and ReaGenics will each have 5 minutes to pitch their startups for a chance to win a creative package by CannaImpact and free consultation hours by Nextage Innovation and Ernst and Young.

Get notified about our upcoming events, we’ve got a lot planned for 2019 – CannaImpact – Tel Aviv Cannabis Tech

Good luck to each of the participating startups!

The key to success for any business is getting your product in front of people – people who turn into customers when they patronize your store or engage with your product. In 2019 the fastest way to get your business in front of the people is online advertising on social media platforms.

But, what do you do when the biggest social media sites won’t allow you to advertise your business? Platforms like Google and Facebook don’t permit cannabis brands to place paid ads on their websites. This could be seen as a major damper to your ability to reach the people on those sites. Of course, content marketing strategies need to be utilized, however, there is another, very relevant method to reaching your potential audience: social media influencers.

Social Influencers are a cornerstone of modern online marketing. Essentially, a social media influencer is a person who has built a following that trusts the influencer’s opinions and who build their own preferences off those of the influencer. Typically an influencer has a “base” platform they’re most active on, though many have accounts across multiple platforms.

Although the term is relatively new, and the phenomenon itself feels rather abrupt, the reality is influencers have been shaping the way people buy products and interact with industries since well before the age of social media.

The immediacy of social media and the speed with which people can put their influenced behavior into action are two reasons why leveraging the right social media influencers can explode your cannabis venture’s exposure and extend your reach beyond your wildest imagination.

We’ve put together 3 major factors you should keep in mind when considering which social media influencers to approach to champion your brand.

QUALITY VS. QUANTITY

The point of a partnership with a Social Media Influencer is to get your business in front of as many people as possible…right? Almost!

Yes – you want the influencer to expose your product to their audience. But, what is exposure without conversions?

Perhaps a superstar influencer has 2 million followers, but only a quarter of those followers are inspired to actively engage with the post about your product, and a third of those who engage with a post click the link, and a tenth of the clickers buy – that’s under 2000 conversions.

Take another influencer who has a quarter of the followers – 500,000 – but whose vibe and lifestyle matches more closely with your brand. Let’s say half of that influencer’s followers engage with the post about your product, a quarter of those click the link, and a third of clickers buy – that’s over 20,000 conversions!

You want the best influencer for your product, not just the one with the most followers. In fact, sometimes the influencers with the most followers have already tapped out their base with all of their partnerships and brand ambassador posts.

FINDING AN AUTHENTIC MATCH

No one likes to be sold to over and over again. The sale works when the product speaks to the customer on an emotional level. At first, an influencer might be able to access that emotional touch point regardless of the product. But  – the more times a sale is attempted, the harder it will be.

TALK TO US ABOUT YOUR CONTENT AND BRANDING NEEDS

People choose to follow a social media influencer because they are inspired by the lifestyle, excited by their success, or aspire to achieve what the influencer has achieved. When a product really fits into the influencer’s life story (and therefore the life story their followers want to have) the conversions will be high. The sale makes sense, it feels right, and it enhances the customer’s life.

Finding an influencer whose lifestyle matches your brand and fits in seamlessly with your product is the most important step in this whole process. Otherwise, you might end up wasting your time and money on a partnership that won’t gain you lasting traction with customers.

HAVE A SOLID GOAL IN MIND

There is a slew of different ways a Social Media Influencer can support your brand. These are just a few:

  • A post about their experience using or engaging with your product
  • Trading guest blogs on your respective websites
  • A video or photo story demoing your product
  • An engagement post that encourages their base to interact with your social pages, perhaps involving a giveaway

The possibilities are almost endless. The most important step in choosing how the influencer will interact with your brand having a clear end goal.

Why are you trying to get all these new faces in touch with your brand?

Are you launching a new cannabis product, or trying to branch into a new demographic? Did you do a website redesign that you are hoping will spark renewed interest? Have you opened a storefront in a new area where the influencer lives? Are you trying to elevate the brand in some way?

Understanding exactly what you want to gain from your partnership with the influencer will make success much easier to attain for everyone. You will have clear indicators of whether or not the campaign is working, the influencer will know what you expect from them, and you will have tangible outcomes to build on for your next campaign.

The marijuana industry in Canada has been growing rapidly over the last couple of years following the legalization of medical cannabis in 2001 and recreational pot in October 2018. Going forward, many companies are no doubt going to join the market to meet the growing demand for both medical and adult cannabis products. But already, there are lots of companies that are widening their operations to cover many areas and to also provide a wide array of cannabis strains to buyers. Here are the five fastest growing Canadian Cannabis companies:

#1: The Hexo Corporation Company

Ever since it kicked off its operations in the cannabis industry in 2013, the Hexo Corporation has sailed through the waves of the industry to become one of the leading cannabis companies. It is headquartered in Gatineau, Canada and has a market capital of about $ 1.266 billion. The figure is, however, expected to go higher owing to the vibrancy of the company in the Canadian cannabis industry.

The Hexo Corporation has been focusing on recreational marijuana since it was legalized in October 2018. Its line of business is the creation and distribution of cannabis products mostly in the Canadian cannabis market. As at 31st December 2018, Hexo was ranked as the fourth largest producer of marijuana. It is expected that henceforth, the company will move up in ranks even to the status of being the largest.

#2: The Cronos Group Company

The Cronos Group cannabis company has gained fame for its commitment to building industry-leading companies that will transform the perception that people have for cannabis. At the moment the Cronos Group consists of six companies though it only owns two of them. It, however, has a stake in the others and its market capital is estimated to be approximately $1.37 billion. With its current vibrant status, the Cronos is no doubt among the fastest growing cannabis companies in Canada.

#3: Aphria Inc

Since it was founded in 2014, Aphria Inc has grown over the years to become one of the leading Canadian cannabis companies. In fact, it is listed in Toronto stock exchange, and also in the New York Stock exchange. Its growth rate, as well as its stock, surged in 2018 when the company made an announcement that it had gotten approval to sell its cannabis products on Shoppers Drug Mart, a Canadian pharmacy chain that sells a variety of drugs. The deal saw Aphria Inc grow to a market capital $ 3.64 billion. It is expected to register further growth going forward.

#4: Aurora Cannabis

Headquartered in Edmonton, Aurora Cannabis Company is a licensed producer of cannabis. Since it started its operations, the company has constantly been on an upward trend. In fact, it is now operating in 18 countries and has licenses to operate eight cannabis production facilities. It is also worth noting that the company has five sale licenses for cannabis products it produces for its customers in different areas.

Regarding growth, Aurora saw a 292% increase in stock over the last year and is one of those companies whose growth can’t be stopped. It also acquired MedReleaf Corporation recently to make sure that it meets the growing demand for its cannabis products. As of 2018, its market capital was estimated to be about $10.61 billion.

TALK TO US ABOUT YOUR CONTENT AND BRANDING NEEDS

#5: Canopy Growth Corporation

Canopy Growth Corporation has enjoyed a good reputation in the Canadian cannabis industry due to its commitment to producing high-quality products. Though it sells them at different brand names, Canopy has managed to win many, and register one of the highest growth rates among other players in the industry. Currently, it is estimated to have a market capital of $12.4 billion. It is listed in the New York Stock Exchange. Like the other four, it is expected to register further growth in the years to come.

While there are other companies doing well in the Canadian Cannabis industry, these five are the leading ones setting the pace for the others. Their products have always been of high-quality, and their stocks in markets have been growing too. They are, therefore, the fastest growing marijuana companies in Canada.